The UK branch of American Apparel is known for taking the classics and making them sexy, and it’s true. Items that you would never think are sexy take on a new look when you browse through an online catalogue, or regular catalogue for any American Apparel collection.
For the most part, the major push of American Apparel is to give Brit’s a chance to indulge in some of the classic ‘lazy’ looks of the American fashion scene, and infuse them with a sharp edge that can make even a pair of stripped socks look pretty hot.
This year for women, tights are big at American Apparel, as they are pretty much everywhere, as well as body suits that can be exposed at will, to add spice to an outfit or to complete an edgy look.
Also popular are tops and sweaters that are button downs, which still offer a defined look for those who have a little librarian inside of them, and trying to get out. Also popular skinny trousers and knickers, but in several outlandish colours that will have people looking twice, once to check out the crazy colours and second to check out your body.
For men the look is casual and button downed, mixed with the indie looks of LA, which is only fitting since all of the clothes made for the UK American Apparel line are modelled after LA looks.
Emphasized greatly with each of these looks are trousers that are not skin tight, but pretty close for men. Colour is also a big deal in the entire collection of American Apparel tops for men with brilliant splashes of colour, noticeable in almost all of the male clothing lines, especially many colours that are typically reserved for women including baby blues, pinks, and purple.