Roca Wear was originally founded by some of the leading rap moguls in the music industry, including Jay-Z, Biggs, and Damon Dash. And their hip hop clothing style shows through in both the success of the company, and the stylish flair of the clothes.
With annual sales that total up over eight million pounds, the international brand is focused on providing clothes that are on the street pulse and on the music beat, at all times. In effect, when wearing any clothes from the vibrant Roca Wear brand, consumers will feel much like the brand dictates, that they ‘run the strip.’
For females the Roca Wear line offers plenty of bling-bling, with gold and black as the popular colours. The main focus of all the tees contained in the Roca Wear line are loosely fitted tops that tightly fit around the backside, and shows off a women’s best attributes.
Given this fact, most tops reach down to at least cover the rear, which is nice for those who like a little extra coverage. Fittingly, the jeans are also tight, with embroidery across the rear, and a slight flare at the bottom. The jackets in the women’s line follow suit, although the jackets are all high waisted with empire hemlines.
For men the look of most tops is the same with the hoodies, jackets, and sweatshirts all carrying the same trademark splash of colour, and disembodied casual spirit of little effort, but a lot of care. The jeans for men in the Roca Wear line are all baggy, with long pockets which would make them perfect for the current ‘sag’ look that is quickly taking the UK by storm among young men. Also prominent in the collection are vests and coats that are puffed out with the trademark Roca Wear signature embossed across the back.